Stührling Original is a brand whose rich historical roots date back centuries, and whose timepieces are as popular as ever due to the renaissance of the mechanical self-winding watches among discerning style-conscious gentlemen along with the explosion of electronic media into the world of merchandising in the 21st Century.

It began in the 1800's, when master watchmaker Max Stührling, rendezvoused with horologic history at the period when the lore of the Swiss watch-making legend was still in its infancy. Many of the famous names and great brands appeared for the first time: Perrelet, Breguet Girard-Perregaux, LeCoultre, Phillipe, Audemars, Patek, Nardin, Chopard, Heuer, Piguet, and Breitling among others.

By the time of the mid-19th Century, watches had become generally usable instruments, and there was increasing public demand.

Switzerland had silently become the leader, a position that had formerly been held by France and England; the "Swiss Watch" was on its way to become a legend and a guarantee for quality that few products or product categories have achieved since then.

In 1999, still enamored with the Swiss watch-making tradition and with his vast knowledge accrued in his own forty years of watch-making, Max Stührling IV founded his company adhering to the strictest principles of excellence and technological prowess with concept drawings and spec sheets for would-be investors. And in true Stührling fashion, Max IV insisted on creating only the most uniquely distinctive timepieces; masterpieces truly, utilizing cutting edge technology. The struggle that ensued over the next two to three years with his financiers was making him literally ill and he had almost given up hope until fate stepped in at the Basel Fair in 2002.

Purely by chance just walking around, Max IV met Mr. Fischer who had been discussing a similar venture with George J. Von Burgh (a third generation Swiss watch-maker and a legend in his own right) and that fluke meeting was a perfect marriage of parties and the point of conception for Stührling Original as we know it today. Thus, the born again Stührling Original rediscovers a master watch-making heritage; the reconnection of today's timepieces with glorious pieces of time in watch-making history is now attainable to a broader audience thanks to the commitment of all the parties.

The Stührling Original brand is an intimately exclusive brand, intended for seekers of originality and individuality. Every sublime Stührling Original timepiece boasts the singular watch-making tradition of technique, technology and craftsmanship, yet sports an artistic edge that redefines perfection.
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Our goal is to give the consumer a great shopping experience. If you are not completely satisfied with your purchase, we will gladly accept your return within 30 days of receipt. To return an item, please obtain a Return Authorization Number (RMA) and shipping instructions by emailing us at

Return the product unused and unworn in the same new condition as received in the original box with all original material. This includes all manuals, instruction booklets, tags, protective stickers, warranty cards and any other accessories that came with the watch.

Please note that dings and scratches will happen even if a watch is worn only for a few hours or if the watch was sized or altered in any way. It is impossible therefore to wear a watch for any period of time without getting it scratched or blemished. Accordingly, if the watch shows the slightest sign of being used/worn, sized, etc., we will not be able to accept it for return or refund. We do not sell used items and therefore, cannot accept for return watches indicating any use by a customer.

Following must be included in any return:

Original manufacturer's packaging (intact in original condition) and copy of invoice.
All the manufacturer’s accessories.
All included warranty cards, manuals and other papers.

RMA number must be marked on outside of carton, Failure do to so may result in refusal of package.

Please ship any returns insured for full value, to arrive at our warehouse within 30 days of receipt.

We will process a refund and issue a credit to your account on the day we receive your return. The refund will be processed to your credit card less the original shipping charge and less a 5% restocking charge.
Tel: 1(718)840-5760
Hours: 9am- 5pm

Mailing Address:
449 20th Street
Brooklyn, NY 11215